You Have Just Been Hired as a Brand Manager of Toothpaste

question 144

Essay

You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.

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Definitions:

Unstructured Interviews

An interview method in which questions are not prearranged, allowing for spontaneous and open-ended discussions.

Structured Interviews

A systematic method of interviewing where all candidates are asked the same predetermined questions with established scoring keys.

Self-Efficacy

The belief in one's ability to succeed in specific situations or accomplish a task.

Self-Actualization

Attaining or accomplishing one's innate abilities and potentials, regarded as a universal impulse or demand within every individual.