An Electro-Oculogram Measures

question 3

Multiple Choice

An electro-oculogram measures

• A) heart rate over time.
• B) eye movements.
• C) changes in blood pressure.
• D) electrical potentials within the brain.
• E) the resistance of the skin to electrical current.

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Definitions:

Net Benefit

The total positive results or gains received from a decision or action after subtracting all costs associated with that decision or action.

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The process of making choices that result in the optimal level of benefit or utility for an individual.

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The activity or profession of producing advertisements for commercial products or services, aiming to influence consumer behavior.

Behavioral Economics

explores how psychological, cognitive, emotional, cultural, and social factors affect economic decisions, challenging traditional economic theories that assume rational behavior.