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Which type of investor is most apt to purchase municipal bond funds and why?
Rational Appeal
An advertising strategy that uses logic, facts, and reason to convince consumers of a product's value or the benefits of a service.
Sex Appeal
The aspect of something or someone that is attractive or appealing to sexual desire, often used in advertising to draw attention or evoke desire.
Targeted Résumé
A customized version of a resume tailored to specifically highlight the experiences and skills that are most relevant to the position or industry one is applying for.
Application Message
A communication or document sent by a candidate to an employer, expressing interest and qualifications for a specific job position.
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