Examlex
The audit procedures conducted by the external auditor include all of the following, EXCEPT
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service.
Personal Selling
A sales technique involving direct interaction between a salesperson and a customer with the aim of persuading the customer to purchase a product or service.
Non-price Strategy
Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.
Upper-middle Class
A socio-economic group characterized by high educational attainment, professional careers, and relatively high income.
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