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Carlson defines "thirst" as our tendency to seek out water and ingest it.
Fixed Costs
Expenses that do not fluctuate with changes in production level or sales volume, such as rent, salaries, and insurance.
Operating Profit
Income derived from normal business operations after subtracting operating expenses and cost of goods sold, also known as operating income.
Capacity
The maximum amount that something can contain or produce.
Variable Costs
Costs that change in proportion to the amount of goods produced or the volume of sales, like labor and materials.
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