If Total Sales Are $460,000, Total Variable Costs Are $138,000

question 131

Multiple Choice

If total sales are $460,000, total variable costs are $138,000, and total fixed costs are $184,000, the contribution margin ratio is:

• A) 70%
• B) 60%
• C) 40%
• D) 30%

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Definitions:

Research and Development (R&D)

The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.

Production Function

An economic model depicting the relationship between input combinations and the maximum output that can be produced with those inputs.

Differentiating

The process of distinguishing a product or service from others to make it more attractive to a particular target market.

Brand Positioning

Marketing strategy that aims to create a unique impression in the customer's mind so that the customer associates something specific and desirable with the brand that is distinct from the rest of the marketplace.