Anderson Corporation Sells Picture Calendars for $10 Each

question 134

Multiple Choice

Anderson Corporation sells picture calendars for $10 each. The fixed costs of production are $300,000, and the variable costs are 60% of the selling price. The company desires to make a profit of $120,000. How many calendars must it sell?

• A) 105,000
• B) 70,000
• C) 30,000
• D) 75,000

---

Definitions:

Total Revenue

The total amount of money received by a company for goods sold or services provided during a certain time period.

Average Revenue Product

The increase in total revenue resulting from employing one more unit of a resource, holding all other factors constant.

Substitution Effect

The alteration in the consumption of goods as a result of changes in their relative prices, leading consumers to substitute more expensive items with cheaper alternatives.

Output Effect

The change in total revenue resulting from selling additional units due to a price decrease, in the context of price elasticity of demand.