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When a good is both rivalrous and nonexcludable the:
Media Gatekeeper
Individuals or organizations that control access to information, determining what news or content is published or broadcasted.
Citizen Journalists
Individuals who play an active role in collecting, reporting, analyzing, and disseminating news and information, often without professional journalism training.
Targeted Audience
A specific group of consumers within the broader marketplace, identified as the intended recipient of a marketing message, campaign, or product.
Edelman Trust Barometer
An annual survey that measures global trust in institutions such as governments, media, businesses, and NGOs.
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