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Nonexcludability,in the case of rival goods,causes:
Price Sensitivity
The degree to which the price of a product affects consumers' purchasing decisions, often influenced by their perception of value and disposable income.
Price Sensitive
Describes consumers or markets that are highly responsive to changes in the price of goods or services.
Underpricing
Charging someone less than they are willing to pay.
Introductory Stage
The first phase of the product life cycle, when a new product is launched to the market.
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