Examlex
Firms who effectively differentiate their product from their competitors' products do so by having:
Sender
In the communication process, the sender is the individual or entity who initiates a message intended for a receiver.
Receiver
In communication, the individual or entity that interprets and processes the message sent by the sender.
Decoder
A device or person that converts encoded messages or data into an understandable form.
Noise
Unwanted or disruptive sounds or signals that interfere with the communication or processing of information.
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