One Way DeBeers Managed to Maintain Control Over the Diamond

question 89

Multiple Choice

One way DeBeers managed to maintain control over the diamond industry was to:

• A)continue to be the sole diamond producer by buying all existing diamonds.
• B)create the illusion of no close substitutes through marketing.
• C)punish consumers who sought to store their wealth in diamonds.
• D)All of these statements are true.

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