Examlex
This figure displays the choices and payoffs (company profits) of two music shops-MiiTunes and The Rock Shop.MiiTunes is an established business in the area deciding whether to charge its usual high prices or to charge very low prices,in the hopes that a new business will not be able to make a profit at such low prices.The Rock Shop is trying to decide whether or not it should enter the market and compete with MiiTunes.
If MiiTunes and The Rock Shop are both in the music business and faced with the choices outlined in the figure,we can predict the outcome will be that:
Systematic Risk
The inherent risk associated with the entire market or market segment, also known as market risk.
Beta Coefficient
A means of gauging the rate of fluctuation, or uniform risk, inherent in a security or portfolio as compared to the entire market.
Treynor Index
A performance metric for determining how well an investment portfolio is compensated for taking investment risk, adjusted for market volatility.
Unsystematic Risk
The risk associated with a specific issuer of a security, such as a company's financial health or management decisions, also known as "specific risk" or "idiosyncratic risk."
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