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This figure displays the choices being made by two coffee shops: Starbucks and Dunkin Donuts.Both companies are trying to decide whether or not to expand in an area.The area can handle only one of them expanding,and whoever expands will cause the other to lose some business.If they both expand,the market will be saturated,and neither company will do well.The payoffs are the additional profits (or losses) they will earn.
The outcome of the game in the figure shown predicts that Starbucks will earn profits of:
Categorical Imperative
An ethical principle proposed by Immanuel Kant suggesting that one should act only according to that maxim by which you can at the same time will that it should become a universal law.
Personal Virtues
Qualities or traits considered as morally good or desirable in a person, such as honesty, courage, and kindness.
Ethical Theories
Philosophical frameworks designed to guide decision-making by proposing various principles on what is morally right and wrong.
Moral Arguments
Reasoning put forward to support a viewpoint on what is right or wrong, often grounded in ethical principles and values.
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