This Figure Displays the Choices Being Made by Two Coffee

question 28

Multiple Choice

This figure displays the choices being made by two coffee shops: Starbucks and Dunkin Donuts.Both companies are trying to decide whether or not to expand in an area.The area can handle only one of them expanding,and whoever expands will cause the other to lose some business.If they both expand,the market will be saturated,and neither company will do well.The payoffs are the additional profits (or losses) they will earn.
If the players in the figure shown act in their own self-interest,then we know that Dunkin Donuts will earn:

• A) $2 million.
• B) $1 million.
• C) $2 million
• D) $0 million.

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Definitions:

Standard Costs

Predetermined costs assigned to goods and services, used as a benchmark for evaluating actual production costs.

Budgeted Performance

The planned or forecasted financial performance of a business or project, often including revenue, expenses, and profit targets.

Sales Volume

The amount of goods or services a company sells during a particular timeframe.

Fixed Costs

Costs that remain constant regardless of the amount of goods produced or sold in a brief timeframe, including charges like rent, salaries, and insurance.