This Figure Displays the Choices Being Made by Two Coffee

question 143

Multiple Choice

This figure displays the choices being made by two coffee shops: Starbucks and Dunkin Donuts.Both companies are trying to decide whether or not to expand in an area.The area can handle only one of them expanding,and whoever expands will cause the other to lose some business.If they both expand,the market will be saturated,and neither company will do well.The payoffs are the additional profits (or losses) they will earn.
The outcome of the game in the figure shown predicts that Starbucks will earn profits of:

• A) $2 million.
• B) $1 million.
• C) $0 million.
• D) $2 million

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Definitions:

Marginal Cost

The expenditure involved in the production of an extra unit of a good or service.

Elasticity of Demand

An indicator of the degree to which demand for a product changes in response to a variation in its price, shown as a percentage.

Markup

The amount added to the cost price of goods to cover overhead and profit; a percentage over the cost.

Sales Tax

A levy that a government places on the sale of products and services, usually determined as a portion of the selling price.