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Suppose when the price of calculators is $18,the quantity demanded is 90,and when the price is $22,the quantity demanded drops to 70.Using the mid-point method,the price elasticity of demand is:
Problem Recognition
The initial step in the consumer decision process where the consumer identifies a need or realizes the difference between the current and a desired state.
Alternative Evaluation
The process in which consumers compare different products or brands on various attributes to make a purchasing decision.
Consideration Set
A group of brands or products a consumer evaluates when making a purchase decision.
Criteria
Standards or benchmarks used to evaluate or make decisions about something.
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