The Demand for Ben & Jerry's Ice Cream Is _________________

question 124

Multiple Choice

The demand for Ben & Jerry's ice cream is _________________ than is the demand for all ice cream because _______________.

• A) less price elastic; the scope of the market for Ben & Jerry's is less broadly defined
• B) more price elastic; the scope of the market for Ben & Jerry's is less broadly defined
• C) less price elastic; Ben & Jerry's has fewer available substitutes
• D) more price elastic; Ben & Jerry's has fewer available substitutes

---

Definitions:

Quality Assurance

A systematic process designed to determine if a product or service meets specified requirements.

Capital Acquisitions

The process of acquiring fixed, long-term assets that are intended to be used in the production of goods or services for generating future revenue.

Information Technology

The use of computers, storage, networking, and other physical devices, infrastructure, and processes to create, process, store, secure, and exchange all forms of electronic data.

Functionality

The range of operations that can be performed by a product or a system, especially in terms of its practical use and performance capability.