One of the Problems with ROMI Is That It Often

question 53

Multiple Choice

One of the problems with ROMI is that it often focuses on __________ rather than looking at the effects or changes in brand equity.

• A)Long-term decision perspective
• B)Short-term decision perspective
• C)Relationship marketing
• D)Incremental authorization
• E)None of these

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Definitions:

Project Completion

The final phase of a project where all objectives have been achieved, and the project is closed out and handed over.

Repulsion

A force under the influence of which objects tend to move away from each other, often used in physics or to describe a strong dislike or aversion between persons.

Rape

An act of sexual assault usually involving sexual intercourse or other forms of sexual penetration carried out against a person without their consent.

Photos

Visual images captured by a camera, representing scenes, moments, or subjects as still pictures.