A Marketing Manager May Wish to Initiate a Marketing Audit

question 44

Multiple Choice

A marketing manager may wish to initiate a marketing audit when _________.

• A)The firm is about to undergo a major rebranding initiative
• B)Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics
• C)A new creative agency is coming onboard
• D)A recent change has occurred in top management
• E)All of these

---

Definitions:

Semiannually

Occurring twice a year, typically every six months.

Accrued Interest

Interest that has been earned but not yet paid or received.

Accrued Interest

Accrued interest refers to the interest that has accumulated on a bond or loan since the last interest payment was made.

360-Day Year

A financial concept that simplifies the calculation of interest over periods when the actual number of days in a year is considered to be 360.