Taking a Dashboard Approach to Marketing Metrics Goes a Long

question 47

Multiple Choice

Taking a dashboard approach to marketing metrics goes a long way toward enabling successful marketing planning.However,several potential pitfalls exist in its execution such as ________.

• A)Overreliance on "inside-out" measurement
• B)Too many tactical metrics and not enough strategic insight
• C)Forgetting to market the dashboard internally
• D)All of these
• E)Both overreliance on "inside-out" measurement and too many tactical metrics and not enough strategic insightThe pitfalls of using the dashboard approach include:1. Overreliance on "inside-out" measurement.2. Too many tactical metrics; not enough strategic insight.

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Definitions:

Grams

A metric unit of mass equal to one thousandth of a kilogram, commonly used to measure small quantities of substances.

Milligrams

A unit of mass equal to one thousandth of a gram, used in measuring small quantities of mass.

Yards

A unit of measurement equal to 3 feet or 0.9144 meters, used primarily in the United States, the United Kingdom, and Canada for measuring distances.

Centimeters

A measurement in the metric system that corresponds to one hundredth of a meter in length.