Taking a Dashboard Approach to Marketing Metrics Goes a Long

question 47

Multiple Choice

Taking a dashboard approach to marketing metrics goes a long way toward enabling successful marketing planning.However,several potential pitfalls exist in its execution such as ________.

• A)Overreliance on "inside-out" measurement
• B)Too many tactical metrics and not enough strategic insight
• C)Forgetting to market the dashboard internally
• D)All of these
• E)Both overreliance on "inside-out" measurement and too many tactical metrics and not enough strategic insightThe pitfalls of using the dashboard approach include:1. Overreliance on "inside-out" measurement.2. Too many tactical metrics; not enough strategic insight.

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Definitions:

Diagnosed

The identification of the nature of an illness or other problem by examination of the symptoms.

Dependent

Relying on someone or something else for support, sustenance, or aid, often used in statistics to describe a variable affected by another.

Medical Student Syndrome

A phenomenon where medical students perceive themselves or others to be experiencing the symptoms of the diseases they are studying.

Psychopathology

The study of psychological disorders, including their symptoms, etiology (causes), and treatment.