__________ Is Useful in Comparing the Relative Efficiency of Different

question 35

Multiple Choice

__________ is useful in comparing the relative efficiency of different advertising opportunities or media and in evaluating the costs of campaigns.

• A)CPR-cost per repetition
• B)CPM-cost per thousand
• C)CPQ-cost per quantity bought
• D)CPS-cost per solicitation
• E)None of these

---

Definitions:

Inventory

The raw materials, work-in-progress products, and finished goods considered to be the portion of a business's assets that are ready or will be ready for sale.

FIFO Method

The "first-in, first-out" inventory costing method, where the costs of the earliest goods purchased or produced are the first to be expensed.

Periodic System

An inventory system in which updates to inventory levels are made on a periodic basis rather than continuously.

Rising Prices

An economic situation where the general level of prices for goods and services increases over a period of time.