When Action Plan Budgets Are Aggregated into an Overall Marketing

question 79

Multiple Choice

When action plan budgets are aggregated into an overall marketing budget,you can assume the budgeting method used is ________________.

• A)Per-unit
• B)Percent-of-sales
• C)Comparative-parity
• D)All-you-can-afford
• E)Objective-and-task

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Definitions:

New System Alternative

A proposed solution or technology that aims to replace or improve upon an existing system.

Net Present Value

The difference between the present value of cash inflows and outflows over a period, used to assess the profitability of investments.

Present Value

The current value of a future sum of money or stream of cash flows given a specified rate of return, accounting for time value of money.

Annual Cost Savings

The reduction in costs achieved during a specific year, often through efficiency improvements or expense cuts.