___________ Is the Most Common Method for Entering Foreign Markets

question 73

Multiple Choice

___________ is the most common method for entering foreign markets and accounts for ________ of all global economic activity.

• A)Direct foreign investment, 20 percent
• B)Licensing, 12 percent
• C)Franchising, 35 percent
• D)Exporting, 10 percent
• E)Joint ventures, 15 percent

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Definitions:

Multibranding

A marketing strategy where a company markets multiple brands within the same product category, aiming to capture a larger market share.

Market Segment

A subgroup of people or organizations within a market that share one or more characteristics, allowing for targeted marketing strategies.

Product Differentiation Branding

The process of distinguishing a product from its competitors through unique branding strategies.

Multibranding

A strategy involving the marketing of two or more similar and competing products by the same firm under different and unrelated brands.