Herbie Recently Read That Crane Airways of Japan,Kestral Airlines of Germany,Heron

question 74

Multiple Choice

Herbie recently read that Crane Airways of Japan,Kestral Airlines of Germany,Heron Air of Australia,and Egret Airways of India have code sharing,which allow passengers to fly on any of the airlines,share frequent flyer miles,and give each other logistical support.Herbie had just learned in his Global Marketing class that this arrangement is known as a _________.

• A)Franchise
• B)Joint venture
• C)Joint venture with minority ownership
• D)Strategic alliance
• E)Licensing

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Definitions:

Psyche

Refers to the human mind or soul, as a fundamental part of individual's mental and emotional state or wellbeing.

Logos

In rhetoric, logos refers to an appeal to logic, where arguments are made using reasoned discourse. In branding, it's the symbolic representation of a company or product.

Mind

The set of cognitive faculties that enables consciousness, perception, thinking, judgement, and memory; the non-physical substance or phenomenon associated with the brain.

Determinism

The philosophical doctrine that all events, including moral choices, are determined completely by previously existing causes.