When Advertising Gets Beyond a Certain Ad Spending Level and Diminishing

question 76

Multiple Choice

When advertising gets beyond a certain ad spending level and diminishing returns set in this is called _____________.

• A)Positioning
• B)Advertising response function
• C)Guarantee of desire
• D)Advertising wearout
• E)Maximum reach

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Definitions:

Market Development

Strategies aimed at finding new markets or expanding existing markets for a product or service to increase sales and market share.

Product Development

The process of bringing a new product or service to market, from the initial idea through design, manufacturing, and marketing.

Product Life Cycle

Describes the progression of a product through different market phases, including its launch, rapid growth, saturation, and eventual phase-out.

New Product Features

Innovations or improvements added to a product to enhance its performance, usability, or attractiveness to consumers.