Using Scientific Evidence in a Comparative Ad Is an Example

question 18

Multiple Choice

Using scientific evidence in a comparative ad is an example of _______________________.

• A)Fantasy appeal
• B)Endorsement appeal
• C)Humor appeal
• D)Research-based appeal
• E)Slice of life appeal

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Definitions:

Supply Curves

Graphical representations that show the relationship between the price of a good and the quantity of the good that suppliers are willing to sell.

Above Equilibrium

Above Equilibrium describes a condition where the price of a good or service is higher than the equilibrium price, leading to a surplus of supply over demand.

Quantity Demanded

It is the specific amount of goods or services that consumers are willing and able to purchase at a given price point, at a specific time.

Quantity Supplied

The total quantity of goods or services that businesses are ready and willing to sell at a designated price for a fixed period.