Sales Promotion Is a Promotion Mix Element That Provides an Inducement

question 66

True/False

Sales promotion is a promotion mix element that provides an inducement for an end-user consumer to buy a product or for a salesperson or someone else in the channel to sell it.

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Definitions:

Relics

The body parts, clothing, or objects associated with a holy figure, such as the Buddha or Christ or a Christian saint. Also, in Africa, the bones of ancestors.

Pilgrims

Travelers who journey to a sacred place for religious reasons, often undertaken as a quest or for a votive purpose.

Compound Piers

Vertical architectural elements that are composed of clusters of columns or pilasters, often used to support arches or vaults in large buildings.

Attached Columns

Architectural elements where columns are attached to a wall, partially embedded and purely decorative, not supporting any actual weight.