The Approach of _____ Is Heavily Used During the Growth

question 52

Multiple Choice

The approach of _____ is heavily used during the growth and early maturity stages of the PLC.

• A)Competitive advertising
• B)Comparative advertising
• C)Pioneering advertising
• D)Both competitive advertising and comparative advertising
• E)Both competitive advertising and pioneering advertisingBuilding a positive customer attitude toward the brand is a key component of competitive advertising, and this approach is heavily used during the growth and early maturity stages of the PLC. Triggering the desire and action stages of the AIDA model is a focus of the message.

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