______ Measures the Percentage of Individuals in a Defined Target

question 25

Multiple Choice

______ measures the percentage of individuals in a defined target market who are exposed to an ad during a specified time period.

• A)Reach
• B)Frequency
• C)Relevancy
• D)Impact
• E)Noise

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Definitions:

Short-Term Debt Financing

Borrowing of funds for a period of one year or less to meet short-term financial needs of a company.

Credit Availability

The ease with which individuals or businesses can obtain loans or credit.

Cash Discounts

The amount by which a seller is willing to reduce the invoice price in order to be paid immediately, rather than in the future. A cash discount might be 2/10, net 30, which means a 2% discount if the bill is paid within 10 days, otherwise the entire amount is due within 30 days.

Delayed Payment

Delayed Payment is a payment made after the originally agreed-upon due date, often subject to additional fees or interest charges.