___________ Approach to Advertising Execution Connects a Celebrity,actor Posing as an Authority

question 54

Multiple Choice

___________ approach to advertising execution connects a celebrity,actor posing as an authority figure (with appropriate disclaimer) ,company officer,or everyday consumer with the product to sanction and support its use.An example is Jamie Lee Curtis for Activia yogurt.

• A)Demonstration
• B)Research-based
• C)Lifestyle
• D)Endorser
• E)Slice of life

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Definitions:

Groupthink

A psychological phenomenon occurring within a group of people in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Ebbinghaus

Hermann Ebbinghaus, a German psychologist known for his pioneering work on memory and the forgetting curve.

Nonsense Syllables

Meaningless sets of two or three letters that are used in memory and learning experiments to study the learning process.

Memory

The mental ability that allows for the keeping, maintaining, and recovering of information throughout time.