Internet and Direct Mail Are Useful Because __________________________________

question 43

Multiple Choice

Internet and direct mail are useful because __________________________________.

• A)They are high involvement
• B)They appeal to multiple senses
• C)They can target specific markets
• D)They use traditional media
• E)All of these are good reasons to use Internet or direct mail

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Definitions:

Mobile Apps

Software applications developed specifically for use on small, wireless computing devices, such as smartphones and tablets.

Motivations

The reasons or drivers behind individuals' actions or behavior, which can be intrinsic (internal) or extrinsic (external).

Social Media Marketing

The use of social media platforms and websites to promote a product or service.

Steps

Sequential actions taken to achieve a particular goal or complete a process.