______________ Is the Use of Geographic Data to Drive Marketing

question 86

Multiple Choice

______________ is the use of geographic data to drive marketing messaging and other marketing decisions.

• A)Geo-location marketing
• B)M-commerce
• C)E-mail marketing
• D)Social marketing
• E)Sales promotion

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Definitions:

Net Credit Sales

The total value of sales made on credit minus any returns or allowances, indicating the actual revenue generated from credit transactions.

Allowance Method

An accounting technique used to adjust accounts receivable for debts that are expected not to be collected.

Uncollectible Receivables

Accounts receivable that are considered irrecoverable and unlikely to be collected, leading to their removal from the accounts.

Allowance for Doubtful Accounts

An estimate of the amount of credit sales that are expected not to be collected.