IMC Is Different from Traditional Promotion Mix Strategy in a Way

question 30

Multiple Choice

IMC is different from traditional promotion mix strategy in a way that IMC _____________.

• A)Has the elements developed separately
• B)Is fully customized to different customer groups
• C)Is a holistic and interrelated decision process
• D)Both has the elements developed separately and is fully customized to different customer groups
• E)Both is fully customized to different customer groups and is a holistic and interrelated decision process

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Definitions:

Systematic Desensitization

A therapeutic technique used to reduce phobia or anxiety responses by gradually exposing the person to the feared object or situation in a controlled manner.

Anxiety Hierarchy

A list of situations that provoke anxiety arranged in order from least to most anxiety-inducing, used in systematic desensitization therapy.

Deep Relaxation

A profound state of physical and mental calm achieved through techniques such as meditation, deep breathing, or yoga.

Behavioural Rehearsal

A technique used in therapy and training situations where individuals practice behaviors in a safe environment before applying them in real life.