A Marketing Manager Wants to Efficiently Reach Large Numbers of Customers

question 53

Multiple Choice

A marketing manager wants to efficiently reach large numbers of customers and he is not concerned about production costs.Based on the manager's consideration,____________ will be the most appropriate promotional form.

• A)Sales promotion
• B)Public relations
• C)Personal selling
• D)Advertising
• E)Direct marketing and interactive marketing

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Definitions:

Ordering Cost

The expenses associated with placing an order for additional inventory, including administrative costs and the cost of obtaining goods.

Purchase Price

The amount of money paid to buy a good or service.

Safety Stock

Additional inventory held to protect against uncertainties in demand or supply, ensuring sufficient stock is available to meet customer needs.

Service Level

A measure of the quality of service provided, often defined as the percentage of customer demands that are met on time.