Examlex
The goal to inform is to impact customer perception of a product,especially in comparison to competitor's products.
Downward Comparison
A self-esteem enhancing strategy involving comparison of oneself with others who are less well off.
Working Self-Concept
The working self-concept is a subset of an individual's self-knowledge that is actively processed and relevant in a given context or situation.
Self-Schema
is a belief about self that organizes and guides the processing of self-relevant information.
Frontal Lobe
The part of the brain located at the front of each cerebral hemisphere, responsible for voluntary movement, reasoning, planning, and problem-solving.
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