_____________ Is a Strategic Approach to Communicating the Brand and Company

question 49

Multiple Choice

_____________ is a strategic approach to communicating the brand and company message to targeted customers in ways that are clear,concise,and consistent and yet are customizable as needed to maximize the impact on a particular audience.

• A)Buzz marketing
• B)Promotional campaign
• C)Integrated marketing communications
• D)Media buying
• E)Sales promotion

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Definitions:

Service Revenue

Revenue received by a business from the services it offers to its clients.

Normal Balance

The side of an account, whether debit or credit, where increases in the account are recorded, determined by the account's classification in the accounting equation.

Capital Account

A national account that shows the net change in asset ownership for a country.

Revenue Account

An account that tracks the income earned from a company's primary operations.