______________ Is the Use of Geographic Data to Drive Marketing

question 86

Multiple Choice

______________ is the use of geographic data to drive marketing messaging and other marketing decisions.

• A)Geo-location marketing
• B)M-commerce
• C)E-mail marketing
• D)Social marketing
• E)Sales promotion

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Definitions:

Social Insurance

A government-sponsored program designed to ensure individuals against economic risks (such as loss of income due to sickness, unemployment, or old age) by pooling resources.

Works Progress Administration

A key part of the New Deal, it was a large federal agency created in 1935 to provide jobs for unemployment relief through public works projects.

Property Taxes

Taxes levied by local governments based on the assessed value of land and property owned.