A Marketing Manager Wants to Stimulate Purchase Directly Through Incentive

question 18

Multiple Choice

A marketing manager wants to stimulate purchase directly through incentive to buy and is not too concerned about customers continually waiting for the next coupon or rebate.Based on the manager's consideration,____________ will be the most appropriate promotional form.

• A)Public relations
• B)Advertising
• C)Personal selling
• D)Sales promotion
• E)Direct marketing and interactive marketing

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Definitions:

Antidepressants

Medications used to treat depression and other conditions by adjusting the balance of neurotransmitters in the brain.

Interpersonal Relationships

Emotional or social connections between two or more individuals, characterized by communication and mutual influence.

Cognitive Restructuring

A therapeutic process of identifying and challenging negative and irrational thoughts in order to replace them with more positive and realistic ones.

Behavioral Modification

A therapeutic approach using the principles of operant conditioning to change undesirable behaviors into more desirable ones.