A Marketing Manager Wants to Efficiently Reach Large Numbers of Customers

question 53

Multiple Choice

A marketing manager wants to efficiently reach large numbers of customers and he is not concerned about production costs.Based on the manager's consideration,____________ will be the most appropriate promotional form.

• A)Sales promotion
• B)Public relations
• C)Personal selling
• D)Advertising
• E)Direct marketing and interactive marketing

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Definitions:

Horizontal Integration

A business strategy where a company acquires or merges with other companies at the same level of production in the same or different industries to increase market share and reduce competition.

Vertical Integration

A strategy where a company expands its business operations into different steps on the same production path, such as when a manufacturer owns its supplier and/or distributor.

Waking Hours

describes the period of the day when an individual is awake and engaged in activities, excluding sleep.

Mass Media

Various mediums of communication, such as television, newspapers, radio, and the internet, that reach large audiences and influence public opinion and information dissemination.