A Marketing Manager Wants to Efficiently Reach Large Numbers of Customers

question 53

Multiple Choice

A marketing manager wants to efficiently reach large numbers of customers and he is not concerned about production costs.Based on the manager's consideration,____________ will be the most appropriate promotional form.

• A)Sales promotion
• B)Public relations
• C)Personal selling
• D)Advertising
• E)Direct marketing and interactive marketing

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Definitions:

Physical Units

A measure of actual units or quantity, such as products produced or sold, without considering their monetary value.

Ending Inventory

The final value or amount of goods available for sale by a company at the end of an accounting period.

Equivalent Units

A concept in cost accounting used to allocate costs to partially completed goods, adjusting for the amount of work done.

Job Order Cost System

An accounting system that accumulates costs for each specific job or project, making it possible to determine the profitability of each.