In Deciding on the Right Balance Between Control and Flexibility

question 23

Multiple Choice

In deciding on the right balance between control and flexibility in a channel,marketing managers must consider all of the following except _______________.

• A)The type of products involved
• B)Cost issues among the various options
• C)Strength of belief in the accuracy of the sales forecast
• D)Likelihood that major changes will occur in the customer or competitive marketplace that would necessitate restructuring the channel
• E)None of these

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Definitions:

Fertility Index

A measure used to evaluate the fertility rate of a population, taking into account the number of children born to women of childbearing age.

Gasoline

A flammable liquid derived from petroleum, used primarily as fuel in internal combustion engines.

Price Elasticity

An assessment of demand's elasticity regarding the pricing changes of a specific product.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices, holding all else constant.