Price Objectives Are the Desired or Expected Result Associated with a Pricing

question 63

True/False

Price objectives are the desired or expected result associated with a pricing strategy and can be inconsistent with other marketing-related objectives such as positioning or branding.

---

Definitions:

Bivariate Designs

Research designs that involve the investigation of two variables to determine their relationship or correlation with each other.

Ex Post Facto

A study or analysis conducted after an event has occurred, used to discover causes even though variables are not manipulated by the researcher.

Pretest Posttest

A research design that measures the effects of an intervention by comparing subject scores before and after the intervention.