The Logic of Competitor-Based Pricing Is Quite Rational Unless _______

question 77

Multiple Choice

The logic of competitor-based pricing is quite rational unless _______.

• A)It is the only approach considered when making the ultimate pricing decisions
• B)It leads to exaggerated extremes in pricing such that on the high end a firm's products do not project customer value or on the low end price wars ensue
• C)It gains a thorough understanding of competitors' marketing practices
• D)Both it is the only approach considered when making the ultimate pricing decisions and it leads to exaggerated extremes in pricing such that on the high end a firm's products do not project customer value or on the low end price wars ensue
• E)All of these

---

Definitions:

Fallopian Tube

One of two tubes through which eggs travel from the ovaries to the uterus in the female reproductive system.

Transvaginal Ultrasound

An imaging procedure using sound waves to look at a woman's reproductive organs, including the uterus, ovaries, and cervix, through the vagina.

Genital Warts

Small, fleshy growths on the genital or anal area caused by certain types of the human papillomavirus (HPV).

Human Papillomavirus

A group of viruses that can cause warts on various parts of the body, including the genitals, and is associated with certain types of cancers.