Courtney Always Purchases Coke Products

question 79

Multiple Choice

Courtney always purchases Coke products.She doesn't even consider other beverages when they are cheaper than Coke.This is an example of the _______ benefit of brand equity for customers.

• A)Perceived quality
• B)Brand image
• C)Brand connections
• D)Perceived bonuses
• E)Brand loyalty

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Definitions:

Interpersonal

Relating to relationships or communication between people.

Informational

Pertaining to or providing information; often associated with data, facts, or knowledge communicated or received.

Decisional

Pertaining to or involving the process of making decisions.

Robert Katz

Identified for his theory on managerial skills, notably the importance of technical, human, and conceptual skills in management.