David Aaker Defines _____ as "A Set of Assets (And

question 7

Multiple Choice

David Aaker defines _____ as "a set of assets (and liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm or that firm's customers."

• A)Brand identity
• B)Brand
• C)Brand momentum
• D)Brand equity
• E)Brand symbol

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Definitions:

Distinctive

Having a unique quality, characteristic, or feature that distinguishes it from others within a similar category or context.

Dual

Characterized by having two parts, elements, or aspects.

Categorical

A characteristic or description that involves clearly defined divisions or categories, often used in classification and sorting.

Federal Mandates

Directives issued by the federal government requiring states or municipalities to comply with certain regulations or perform specific actions, often tied to federal funding.