David Aaker Defines _____ as "A Set of Assets (And

question 7

Multiple Choice

David Aaker defines _____ as "a set of assets (and liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm or that firm's customers."

• A)Brand identity
• B)Brand
• C)Brand momentum
• D)Brand equity
• E)Brand symbol

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Definitions:

Local Responsiveness

Adjusting or creating an approach to meet the differentiated needs of local markets, of local customers, of local stakeholders such as government officials and employees, and of suppliers and distributors.

Adjusting Approach

Adapting strategies or behaviors to better align with the current context or to meet the needs of different situations or stakeholders.

Local Markets

Marketplaces within a specific geographical area where businesses sell goods and services directly to consumers in the community.

Low-Cost Leadership

A strategy that aims at becoming the lowest-cost producer in an industry to gain a competitive advantage.