Because of Its Reputation for Excellent Flavor and Increasing Energy,NRG

question 34

Multiple Choice

Because of its reputation for excellent flavor and increasing energy,NRG Beverages is able to charge a price premium for its products.However,NRG must continue to validate the reasons for this premium price to its customers.This is an example of linking the ______ benefit of brand equity to marketing strategy.

• A)Perceived quality
• B)Brand image
• C)Brand connections
• D)Perceived bonuses
• E)Brand loyalty

---

Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.