Recently,Mercedes-Benz Quietly Reduced Its Warranty Coverage by Eliminating Some Free

question 39

Multiple Choice

Recently,Mercedes-Benz quietly reduced its warranty coverage by eliminating some free scheduled maintenance because the expense for the firm was too high.At the same time,Hyundai and others have expanded their warranties to build consumer confidence in their cars.They realize that extending the period of warranty coverage demonstrates they are making better cars in a very tangible way.These are examples of firms considering the ______ of the product warranty.

• A)Competitive advantage
• B)Costs and benefits
• C)Message
• D)Product differentiation
• E)Persuasiveness

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Functional Job Analysis

A method of job analysis that describes a job in terms of the tasks performed and the competencies required to perform those tasks.

Job Analysis Method

A systematic process used to identify the duties, responsibilities, and requirements of a specific job.

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