An Individual Moves Through Stages Before Adopting a Product

question 43

Multiple Choice

An individual moves through stages before adopting a product.The awareness stage is characterized as ________.

• A)The stage where customers find they have a passion for the product
• B)Having the most significance in the new-product adoption process
• C)Know of the product, but have insufficient information to move forward through the adoption process
• D)The stage where customers feel, see, and touch the product
• E)None of these

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Definitions:

Hands-Free Cellular

Devices or systems that allow for the use of cellular phones without the need to physically hold the phone, often using Bluetooth technology.

Text Messaging

The act of composing and sending brief electronic messages between two or more mobile devices or fixed or portable devices over a phone network.

Hand-Held Cellular

A portable device, often referred to as a mobile phone or smartphone, used for communication.

Cocktail Party Phenomenon

The capacity to concentrate one's listening efforts on a specific sound while ignoring other surrounding noises.