________ Are Product Enthusiasts Who Enjoy Being the First to Try

question 18

Multiple Choice

________ are product enthusiasts who enjoy being the first to try and master a new product.

• A) Innovators
• B) Early adopters
• C) Early majority
• D) Late majority
• E) Laggards

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Definitions:

Project Undertaken

Refers to a specific initiative or task that has been started or committed to, usually within a business or professional context.

Sunk Costs

Costs that have been spent and are non-recoverable.

Erosion Costs

Costs that occur when a new project or investment negatively impacts the revenue or profits of existing projects or investments.

Financing Costs

Expenses incurred by a company or individual in the process of raising capital through debt or equity.