When a Company Decides Its Positioning Strategy,it Is Impossible to Overposition

question 21

True/False

When a company decides its positioning strategy,it is impossible to overposition it against competition.

Describe the practice of yield management pricing and its relevance in maximizing revenue in different industries.

Outline the various methods of uniform delivered pricing and their applications in business logistics.

Explain the rationale behind offering seasonal discounts by manufacturers and how they impact channel members.

Analyze specific company pricing strategies, such as those employed by Carmex, to set product prices.

---

Definitions:

Supply Chain Assets

Resources owned or controlled by a supply chain that contribute to manufacturing, delivering, and selling products, including facilities, equipment, and inventory.

Marketing

The active promotion and selling of products or services, including market research and advertising, critical for business growth and customer engagement.

Overbooking Decision

The practice of selling or booking more seats or rooms than are available, under the expectation that some bookings will cancel.

Supply Chain Profits

The total earnings generated across all stages of the product's journey from raw material to the end customer.