The Sequential Steps to Successful Segmentation Are _________________

question 51

Multiple Choice

The sequential steps to successful segmentation are _________________.

• A)Positioning, targeting, and segmenting
• B)Research, fulfillment analysis, and churn rate
• C)Segmenting, targeting, and positioning
• D)Need identification, qualitative research, and positioning
• E)Consumer analysis, content analysis, and segmenting

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Definitions:

Course of Action

A plan or method chosen to respond to or achieve a particular goal or problem.

Resources

Resources are assets, materials, and inputs needed by an organization or individual to produce goods or services.

Management

The process of planning, organizing, leading, and controlling resources to achieve specific goals within an organization.